23 October 2011
Supponor’s ground-breaking technology has received the backing of Europe’s leading provider of broadcast facilities. United, part of Euro Media Group, has signed a three-year deal to provide production services for Supponor’s digital perimeter advertising solution DBRLive.
United will provide logistics and operational support at live sports events for the Supponor technology which EMG describe as something that “will radically change sports marketing”.
Nick Charlton, CFO, Supponor said: “This is a significant step forwards in taking DBRLive to market. EMG provides us with a global partner who can ensure our technology integrates seamlessly with production teams in multiple territories. Their knowledge of broadcasting and expertise in the field of production will ensure the consistency we need to deliver our product. This will allow Supponor to focus on delivering enhancements of the technology.”
Jeroen van Rossum, Business Development Manager, United/EMG, said: “We have been working with Supponor for several years now in development and have experienced how their technology can be seamlessly integrated into a Live international sports TV production. I foresee this technology will radically change the world of sports marketing. The opportunity to be able reach multiple target groups by replacing existing billboards in a live broadcast is ground-breaking. We are confident this state of the art technology will allow us to carry out many successful live productions.”
Supponor recently delivered previously unavailable virtual perimeter advertising inventory to more than 30 countries simultaneously on the live broadcast of England v Ghana at Wembley, and are in the process of deploying their technology in a number of high profile sports around the world.
The technology allows rights owners to duplicate the revenue they receive from perimeter advertising multiple times without the high costs and media restraints of more traditional perimeter solutions.
Dutch-based United will provide Outside Broadcast facilities and vans which can record in High Definition and Standard Definition and are equipped with state of the art audio facilties.
